SANTA CRUZ ACTION NEWS 8
Back to all projects in field: Broadcast
Station Group: Hearst
Location: Salinas, California
Studio Design: Z-Space Creative
Solution: Primeview freestanding 1x3 portrait wall and 9W x 1H portrait arrays of PRV55SNG01
When remodeling their studio, Hearst’s KSBW, serving Monterey and Santa Cruz strived for the highest excellence in their set’s aesthetic. With the help of Z Space Creative and Hearst, the design came out exactly as anticipated. It includes a 9×1 video wall camera center that showcases views of the city and countryside, flanked by backlit columns and a bright yellow header.
The sets anchor desk features a round design that can accommodate both sitting and standing, with a bright backlit front that has horizontal plexiglass panels. To the right of the set stands a 3×1 vertical monitor wall is used for reports and sports, backed by a wall of LED video curtains.