NYC MINUTE: TIME WARNER CABLE
Back to all projects in field: Digital Signage
Location: New York, NY
AV Integrator: Show & Tell
Time Warner Cable Inc. (TWC) is a $38 Billion Dollar provider of video, high-speed data, and voice services in the United States with systems located in five geographic areas: New York State, The Carolinas, Ohio, Southern California andTexas. With such a large infrastructure and mix of customer base, TWC Retail Stores truly understand the importance of communication. After shedding the DMV look, TWC Stores, formerly known as “payment centers” or “front counters,” are much more than that now. With the help of Primeview USA, newTime Warner Cable Stores give you the opportunity to experience the products and features you won’t want to live without.
In the design intent of this project, globally recognized consultant Show + Tell relied on Primeview's sunlight readable industrial displays to help build the right technology experience center for TWC stores. Starting with the 24/7 rated 70” 2,000 nit LED High Bright displays that can be seen from blocks away, today, the New York stores are now full-on, up-close, in-person experiences
“Satisfying customers is crucial at a time when many cable providers are losing subscribers, with the younger demographic asking why they should pay for cable. As Primeview is heavily invested in the digital signage market, we are proud to work with the best in class cable provider such as TWC,” said Chanan Averbuch, Primeview’s Vice President of Sales. “The technology partnership of Primeview and TWC is successfully engaging, inspiring, and stimulating customers to effectively close the gap between cable customers and their cable providers.”